Purgatory
Website Project
Over the course of many months, the team marketing undertook the most significant brand image overhaul since Purgatory Resorts acquisition by Mountain Capital Partners. Collaborating closely with a design and development firm, we revamped the website to better reflect our brand and engage our audience.
Wordpress
We used WordPress with the Enterprise plan for our project, which allowed me to become proficient in building and managing sites on this platform. I frequently utilized the Yoast SEO plugin to optimize our content. By interfacing with the WordPress CMS, I developed templates that streamlined the creation of recurring pages like events, blog posts, and product pages.
Content
My responsibilities spanned a wide range—from optimizing SEO and managing alt text to populating content with copy, image, and video assets. I was also deeply involved in building out pages and ensuring their speed and effectiveness.
See For Yourself
To explore more, please visit the Purgatory website by clicking below. While the content is ever-changing and may look different from when I coordinated the pages, much of the site's structure and core content remains the same.